Natalia Kochkina is an associate professor of a Department of International Economics and Marketing in Taras Shevchenko National University of Kyiv (Ukraine). Her sphere of scientific interests is connected to international business namely problems of international business communications, strategic management, advertising, consumer behaviour, marketing research etc. She is an author of more than 70 publications including 1 textbook and 3 monographs.
Natalia is a lector and coach in several business schools in Ukraine. She has also got an experience of co-ownership in an engineering company in the pharmaceutical sphere. She is University Coordinator of Double Degree and Erasmus+ Programs with the University of Macerata (Italy), Bologna process contact-person within the faculty of economics at Taras Shevchenko National University of Kyiv, and Scientific Supervisor for X-Culture International Research Project (University of North Carolina in Greensboro, USA).